A close-up of a woman with dark hair and brown eyes looking directly at the camera.

WITHOUT

WITH YURSLF

SAME FOUNDATION · 10 HOURS IN

YURSLF PDRN PRIMER

Makeup that stays put. Skin that gets better.

A primer and clinical-grade skincare in a few drops. Makeup glides on and lasts all day. Your skin keeps improving underneath, so the more you use it, the less makeup you need.

★★★★★

4.9

4,200+ reviews

Replaces Ð1200+ of primer, sprays & concealer · 30 Day Guarantee

The Wear Test

Tap through her day.

Primer on one side of the face only. Same foundation, photographed through the day.

Without

Looks fine. For now.

Smoother base. Less foundation needed.

WITH YURSLF

Smoother base. Less foundation needed.

WITHOUT

WITH YURSLF

Full face

Looks fine. For now.

Smoother base. Less foundation needed.

INSTANT, THEN EVEN BETTER

The longer you wear it, the less you need.

INSTANTLY

Glides on

A smoother, hydrated canvas the moment it sinks in.

ALL DAY

98%

said their makeup lasted all day without breaking.

MONTH 1

93%

started wearing less makeup.

DAILY USE

89%

said their skin got better over time.

*Based on a consumer perception survey of 1,415 participants after 4 weeks of daily use. Self-reported results. Individual results vary. These statements have not been evaluated by the FDA. This product is a cosmetic and is not intended to diagnose, treat, cure or prevent any disease.

WORKS WITH ANY MAKEUP

Keep the makeup you love. It just works better.

You don’t need to change a thing. Drugstore or luxury, liquid or powder, it goes under what you already own and makes it look smoother, sit better and last longer.

Drugstore

Luxury

Liquid

Cream

Powder

Skin tint

Concealer

Blush & bronzer

NOT A REPLACEMENT

Your shade, your brand, your routine all stay.

AN ENHANCER

It makes a 40 Aed foundation look like a 300Aed one.

IN THE PROS’ KITS

Celebrity makeup artists & beauty influencers

Slide 1 of 12

YOU CAN SKIP

Concealer.

Setting spray.

Mists.

Primer.

Extra steps.

A few drops.

It hydrates like a mist, grips like a setting spray and smooths texture so you don’t need heavy concealer. One step, right before makeup.

THE MATH

Thousands on the stack. Ð100 for the fix.

WHAT YOU’RE USING NOW

Primer

Dhs. 120

Setting spray

Dhs. 150

Full-coverage concealer

Dhs. 160

Hydrating mist

Dhs. 100

Hydrating serum

Dhs. 250

Acids & retinol

Dhs. 500

Total

Dhs. 1000+

YURSLF PDRN Primer

Primer + skincare in one

Dhs. 100

Slide 1 of 6

Your routine

How often do you wear makeup?

best value

Daily

Dhs. 100/bottle

55% OFF

Few times/week

Dhs. 126/bottle

45% OFF

Weekends/

events

Dhs. 171/bottle

40% OFF

Dhs. 100

/bottle

210

55% OFF

3 bottles · For daily use

Smoother, firmer, plumper & brighter skin in 4 weeks*. Daily primer + skin repair

30-day money-back promise

Delivered monthly · Free shipping

Pause, skip or cancel anytime

Made in Korea · Designed in Dubai · Ships today from Dubai.

Details

Fixes creasing, separating, patchy wear, visible texture, dullness, fine lines, dryness & pigmentation.

Suited for All skin types, including sensitive. Fragrance free

Works under Liquid, cream and powder foundation, tints and concealer.

4.9 FROM 4,200+ REVIEWS

“First primer that doesn't make my makeup cake”

A smiling woman in a floral top holds up a white skincare applicator with the brand name YURSL.

★★★★★

Same face at 6pm as 8am

My foundation used to crease by lunch. Now it looks the same at the end of the day as when I put it on.

Angela, 67

A woman in a black tank top holds a silver and white syringe-like skincare applicator.

★★★★★

I stopped buying setting spray

This does the job on its own, and my skin looks better on no-makeup days too.

Priya, 48

A woman with short brown hair holds a cosmetic product packaged in a syringe-style applicator.

★★★★★

Twelve-hour shifts, no touch-ups

I’m on my feet all day. My makeup used to break around my nose by noon. Not anymore.

Monique, 41

A woman holds up an open box showing a cosmetic product in a syringe-style applicator.

★★★★★

Switched to a skin tint

After about a month I didn’t need full coverage. My skin is just smoother now.

Lauren, 58

A smiling woman with tattoos on her arms holds a white box with 'YURSLF' written on it.

★★★★★

Concealer stays out of my lines

It used to sit in every fine line under my eyes. Now it just blends and stays.

Dana, 61

★★★★★

A few drops, then makeup

It’s the easiest step I have. I can’t forget it because it’s always right before foundation.

Sofia, 54

Slide 1 of 8

HOW TO APPLY

The first step after you wash your face.

STEP 01

Uncap

Start on clean, towel-dried skin, right after washing.

STEP 02

Unlock

Unlock the pen and release a few drops per area.

STEP 03

Apply

Press gently into face and neck.

A close-up of a woman with blonde hair applying a clear product to her cheek with her fingertips.

STEP 04

Makeup

Let it sink in for about 30 seconds, then moisturizer, SPF and makeup.

A close-up of a person applying dots of white cream under their eye from an applicator tube.

BEAUTY TIP

Want a glowier finish? Blend it into your foundation.

Generously mix a few drops PDRN with your foundation and apply both at once, for that no-makeup makeup look or an extra dewy finish.

WHY IT WORKS

A primer with clinic-grade salmon DNA inside.

SALMON DNA · 50,000 PPM

Skin renewal

Clinic-grade PDRN signals skin to repair itself, so texture and fine lines soften and you need less coverage over time.

HYALURONIC ACID COMPLEX

Smooth, hydrated base

Several molecular weights hydrate at different depths, so makeup doesn’t catch on dry patches.

NIACINAMIDE + MADECASSOSIDE

Even, calm skin

Improves clarity and texture, and soothes, so skin looks even before you add a thing.

Questions.

Is this a primer or skincare?

Both. It preps skin so makeup glides on and stays put, and the 50,000 PPM salmon DNA works on your skin every time you wear it.

It binds to A2A purinergic receptors, activating a repair process at the cellular level. This stimulates fibroblasts to produce more collagen and elastin, increases skin turnover, and reduces inflammatory responses.

30-Day Promise

Makeup that lasts, or your money back.

Wear it under your makeup for 30 days. If it doesn’t stay put longer, we’ll refund you, and you don’t have to ship anything back.

Logo Img

For cosmetic use only. Individual results may vary. Designed in Dubai, made in Korea.

A YURSLF PDRN Ampoule skin product in a clear and silver syringe-style applicator against a white background.

PDRN Primer

I wear make up daily

How often do you wear makeup?

I wear make up daily

Daily

Ð100/bottle

3-4 times/week

Ð126/bottle

Weekend/events

Ð171/bottle